Advertising Account Executive - Media (Rochester, NY) Job

Posting Job Title:Advertising Account Executive - Media (Rochester, NY)
Requisition #: 175072BR
Posting Location: Pittsford, NY, US
Area of Interest:Marketing
Position Type: Full Time

Posting Job Description

Time Warner Cable Mediacurrently seeks an Advertising Account Executive for our Rochester, NY Media market. The Advertising Account Executive will be responsible for developing, servicing and maintaining a base of local clients and/or agencies purchasing advertising on our 300+ cable TV channels, and our digital audience network of 10,000+ online websites. We’re looking for an entrepreneurial spirit, an incredible attention to detail, and a devotion to delivering the absolute best strategies for our Media clients!

Time Warner Cable Media Sales (TWCMS) is the advertising sales division of Time Warner Cable providing marketers and agencies with innovative advertising solutions that are targeted and affordable. Together we work with our partners to customize an advertising schedule that works for their unique business to help achieve their marketing goals. TWCMS provides innovative opportunities to showcase partner commercials on a variety of world-class cable brands and help them stand out in the crowded advertising space. If you like to brainstorm ideas on how to maximize sales and are an innovative leader, TWCMS is the place for you.

Below please find a brief description of the essential duties and responsibilities required to function successfully in this position.

Essential Job Functions:

• Maintain customer satisfaction and accountability through consultative selling

• Engage in all stages of the sales cycle, from prospecting to developing customer rapport, closing business and servicing accounts

• Expand sales footprint with existing and new accounts by introducing new products and services

• Complete appropriate sales activity reports and forecasts as required

• Responsible for meeting and exceeding weekly, monthly and quarterly sales activity with focus on solution based selling and digital product inclusion

• Maintains price and product integrity to ensure maximum company profitability

• Initiate and devise client solutions and proposal ensuing realistic deliverables and profitability

• Meet with key decision makers and develop advertising programs that target client specific needs

• Prepare and deliver sales presentations to new and existing customers to drive new business as well as protect and increase existing advertising

Essential Job Competencies:
Digital:

• Understands how digital inventory is transacted

• Knows how digital platforms work together

• Deep market knowledge of online and digital marketplace:

National and Local:

• Competitive Landscape

• Ability to explain complex digital media features in simple terms

Digital Engagement

• Deep passion for emerging consumer habits and where consumers are moving/looking to meet their advertising and information needs.

• Understand and has knowledge of how businesses consume and use social media.

• Ability to accept and drive innovative advanced advertising/digital advertising solutions

• Demonstrated comfort engaging with and selling first generation products

• Able to generate enthusiasm around TWC Media digital solutions

Market Knowledge

• Continuously works to stay current and expand market knowledge of advertising opportunities among digital platforms & emerging products

• Demonstrates an understanding of how digital is influencing and changing traditional methods of marketing

• Knowledge of and ability to apply online digital advertising and identify optimal product mix to meet customer needs.

• Understands consumer research. Able to analyze, synthesize and communicate it to the client.

• Understanding of the competition in the marketplace

Technical Knowledge

• Understands how advertisers use digital products and strategies to accomplish client business goals

• Understands and demonstrates subject expertise in these digital products and strategies:

• Search Engine Optimization

• Social Network Marketing

• Mobile Marketing

• Emerging Digital Media

• Online Advertising: Display, Rich Media, and Video

• Location Based Technologies

• Interactive Television

Education and Experience Requirements:

Bachelor's degree (B. A.) from four-year College or university; or 4-6 years related experience and/or training; or equivalent combination of education and experience. A minimum of 1-3 years experience in local broadcast, cable, on-line or print media sales with a minimum of two years experience in digital media required. Excellent communication, interpersonal, motivational and organizational skills required and ability to work independently and in a team environment. Must be proficient in Word, Excel, and PowerPoint. Knowledge of advertising sales software preferred.

TWCCB: 02/25/2016
TWC: LAD
#LI-GO1

FCC Unit_TWC: 1811
Controlling Establishment ID: 00130 - Rochester Mount Hope Ave

More on TWC:
Time Warner Cable reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws.

Time Warner Cable is an Equal Opportunity Employer - Minority/Female/Disability/Veteran/Current Unemployment Status